I pains me to say this but Christian radio BLEW IT!!!
Yep, they had their chance and they completely dropped the ball.
Remember a few years ago when Mercy Me came out with "I can only imagine" and "Word of God Speak"? Great songs...huge hits...millions of records sold. "I can only imagine" was being played on Top 40 radio!!! People by the scores were tuning in to Christian radio to get more, more, more...People were hungry for the Word through music and Christian radio didn't deliver.
Why? Money.
Christian radio refuses to put quality programming on their stations because they have to pay for it!
Nothing against the local guys here...I love Cleve Walker to death and think he is one of the most talented and dependable people I have ever worked with.I'm talking about radio on a national level.
Have you ever heard Howard Stern? Ok Ok Ok don't faint.
I'm not a regular listener nor do I advocate anyone listening to his show, but, Stern is an incredible talent...yes he is vulgar, yes he is crude, yes his bits are disgusting...but in between that it is compelling radio. It's radio that draws the listener in...no matter the content you are compelled to keep listening!
What does Christian radio have to compare?
Didn't think so.
We have the likes of "Way of the Master" radio. A radio show that takes great pride in blasting preachers, belittling non believers and making Christians doubt their salvation. Sometimes it sounds like they think the only people that are going to be in Heaven are them and Jesus and they're not real sure about Jesus.
Honestly I would rather listen to Howard Stern than than these guys. Actually it doesn't matter matter weather I listen to Stern or Way of the Master Radio, in both cases I feel like I'm going to hell.
Radio is a huge medium that the Christian world has failed to capitalize on! Think about it, what non believer would listen to 99% of what's on the air today?
According to a Barna study only 16% of adults in the United States listen to Christian radio on a daily basis, and that's in a nation where 86% of people say they are Christian!!!
Sadly 46% say they never listen. Ever.
Radio is the most widely used medium in the world and we are failing to use it to its fullest potential so we can save a tax free dollar.
Wake up Christian Radio...the world needs you.
Friday, August 17, 2007
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